Tuesday 29 January 2013

Trade Shows


Trade shows is an exhibition which is organized by the companies for a particular industry so people can come over there and showcase their products for gaining more attention of their target customers. Trade shows are open for traders and citizens of the specific country. The most demanding trade shows are those which held in China because it is the only country where people approach them for mass production, high quality products with competitive price and low quality products with low price. 

I am working as a marketing consultant for exterior door hardware manufacturer or commercial door locks manufacturer which is located in China. We deal in all kinds of door and window hardware by providing quality product and competitive price. For us, trade shows are very important platform where we can meet our buyers over there and assist them to build long term relationships. As per my job description, I note down all the details of trade shows held in a whole year and then send it to my client. Now it depends on the owner which country they select. And it is decided on the basis of the details of trade shows like the quantity of visitors, price acceptance in that country etc.

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