Monday, 28 January 2013

Order Leads To the Retention of Membership


If you know the process of business to business portals then you have an idea that they sell their membership in terms of consultancy service. In this service the customer who pays for the membership get buyer consultancy service and lot of other things in return which is beneficial for their business.
When the membership is expire of a particular customer then order helps a lot for the retention of membership. I am working for exterior door hardware manufacturer or commercial door locks manufacturer who is located in China. They deal in door and window hardware and bought a membership of Tradekey which is one of the popular Business to Business portals. My work is to generate inquiries, promote their company’s profile and products, target market and customers, promote through social media networks and make some deals. On 24th January, the membership has been expired and they were ready for the retention because of an order which I have made with Vietnam’s buyer. Now I have no idea how much period they are interested for the retention but they are ready to work with us.
As I said, Order works a lot while retention of membership.


Tuesday, 15 January 2013

Online Search helps a lot


Companies are going for different mediums to promote their products and target their customers. Online marketing plays an important role to give a presence of companies in all over the world. Some are trying to do marketing campaigns to attract their targeted customers and some companies do external searches to find out which company deal in their offering product so they can contact with them. 

I am working as a marketing consultant of exterior door hardware manufacturer which is located in China. My main objective is to promote my company’s profile and products, generate inquiries and build long term relationships with customers. I do external search to find out the importers, distributors, Construction Company and aluminum fabricators who deal in door and window hardware. We also known as commercial door locks manufacturer because our main products includes locks, cylinders and handles with lock which is in demand in different construction companies. I find companies and then contact those by phone or email to get their requirement and then keep connect with them. Through this activity I have made 4 sample orders and expecting one big deal. 

External searching is valuable to find out customers and generate inquiries.

Sunday, 13 January 2013

Sometimes customer educates the sales person


Most of the companies hire sales person who generate inquiries through different process. It depends on the product in which you are dealing in. Some companies prefer selling at doorstep and some push customers through phone calls and other promotional activities. 

I am working as a marketing consultant for an exterior door hardware manufacturer which is located in China. As far as my job description is concerned, I need to connect with people who need door and window accessories. I spoke to one customer who was located in Turkey. Basically, they are commercial door locks manufacturer which is also relate to our products. When I gave her our catalog then she said these products are pretty much common in Europe over others. And she suggested me to target them with your products and you will get a good response. Sometimes customer educates you that what is happening in the current market. She helped me a lot by giving some companies portfolio which could be my target customers. 

Good relationship with people help you a lot in your business and as well as in other matters.

A Valuable Experience


I have been searching for the markets where importers, distributors and construction companies adapt Chinese door and window hardware. I found out that European countries prefer Chinese products over others because they need OEM service which is a standard practice of different commercial door locks manufacturer and others. 

I am working as a marketing consultant for an exterior door hardware manufacturer which is located in China. And my job description is to generate the portfolio of my company, promote company’s profile through different social mediums and make some order to give returns. For that, I search different companies who need our product which includes construction companies, importers, distributors, aluminum fabricators and manufacturers of door and window. Main target market would be manufacturers of door and window because they need its accessories as well. So we are providing a quality products, free samples and OEM service. That is why most of the companies are interested to buy products from us because of these services which increase the level of trust. Our main customer’s located in India and Vietnam who use to buy products from us. 

Market research is necessary to increase your portfolio and grab most of your target customers.

Linkedin – A useful Tool


Companies are using different mediums to show their existence and connect with different people. Linkedin is one of the platforms where you can connect with business professionals and build good relationships. It will help you to create good business relationships which usually generate orders. 

I am working as a marketing consultant for an exterior door hardware manufacturer which is located in China. To show the presence of our company in all over the world, I have made an account on different mediums to connect with my customers. I have a very strong grip on Linkedin where 200+ business professionals connected with me and mostly they are my customers. Till now no one give us an order but most of them are interested in our products and soon they will come up with an inquiry. So Linkedin is very important because you can contact directly to your concerned person which help us to increase our level of trust. This practice also adopt by different commercial door locks manufacturer as well. 

Linkedin is the best social medium where you can connect with companies and concerned person directly and it will achieve your objectives.