Promotion is necessary to create
awareness and increase the demand of your product. That is why companies hired
employees who have an expertise to use different promotional tools in an
innovative ways
.
As I am working as an overseas
marketing consultant for the Chinese exterior door hardware manufacturer so I am doing the same thing which I mentioned
above. But today I just realized that if you excessive promotion on any
professional medium than it could harm you a lot. As I am using Linkedin for
connecting buyers who are dealing in door and window accessories, my main
motive to introduce my company and products by sending personal messages to the
potential buyers. I didn’t know that Linkedin does not allow us to do one activity
excessively otherwise they will block your profile and you will not be a part
of it. This thing happened to me when I was sending a promotional message to
500 users a day and suddenly it blocked and I lost all the connections as well
as my existence on Linkedin.
The whole scenario is a part of
learning for us that don’t violate the rules and regulation of any professional
portal otherwise you will lose the identity of a particular medium.
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