Tuesday, 1 January 2013

Local Market Survey Is Beneficial For a Company


When a bunch of people need to start a business they used to do market survey related to their product line. The main objective of this research is to identify the demand of a particular product, from which country most of the people are willing to import it, what is the cost and price, which product is more preferable by the customer etc. 

I want to share a valid example here to give some detail overview related to local survey. I am working as a marketing consultant for an exterior door hardware manufacturer which is located in China. My main objective is to promote their company, products and generate inquiries. For this, local market survey helped me a lot. I contacted some local distributors, importers and suppliers who deal in door and window accessories through email and phone for appointed a meeting. After a visit and personal meetings, I got a very good response which helps me to increase the buyers’ portfolio. Some are very interested to connect with commercial door locks manufacturer which is also related to my products. 

I must say that local survey is very useful for a company or manufacturer to increase the buyers’ portfolio who gives us an inquiry which transfers into a deal sometime.

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